Insights into Phuket’s Real Estate Industry with SEO Analysis

Pornpimol Sripornkomolrat | January 29, 2024

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As Phuket continues to gain prominence as a top real estate market in Southeast Asia, this article aims to provide an insightful glance into the current trends, highlight the top 10 key players driving this growth, and offer strategic recommendations for real estate SEO, culminating in a comprehensive summary of Phuket’s real estate outlook.

Real Estate Trends in Phuket

  • Diverse Property Demand: Phuket’s real estate market caters to a range of preferences, from luxurious waterfront condominiums to innovative, sustainable living spaces. This variety is attracting a diverse group of investors. Additionally, Phuket is increasingly recognized as a top real estate market in Southeast Asia, thanks to its ongoing development projects and favorable investment environment.
  • Key Factor Drivers: The market’s growth in the luxury sector, despite global economic fluctuations, demonstrates its stability and potential for long-term investment. Factors like Phuket’s increasing popularity as a tourist destination, and the rising number of expatriates are significant contributors to the real estate market’s expansion. Prime areas such as Patong, Karon, and Surin are gaining attention due to their enhanced infrastructure, lifestyle amenities, and strategic location, making them preferred choices for investors.
  • Attractive Prices: Property prices in Phuket have been rising, shaped by several factors. Locations in proximity to beaches and central attractions generally command higher prices, reflecting the premium nature of these areas. The robustness of construction and the caliber of materials used also impact properties’ longevity and value retention. Despite the increase in real estate prices in Phuket, the cost remains attractive to investors compared to other popular tourist spots in Asia.

10 Top Players For Real Estate Industry in Phuket

Through extensive keyword research, focusing on search volume and traffic opportunities for real estate SEO in Phuket, we have analyzed the most commonly searched terms related to Phuket’s real estate market. The final list includes those key players who appear on the first page of search results for these top search terms, signifying their prominence in the industry and strong online presence.

1. Thailand Property

Thailand Property website is a leading real estate portal offering a wide range of properties for sale and rent in Thailand, including Phuket. The website connects potential buyers and renters with property listings that include condominiums, houses, villas, and commercial spaces. It provides a user-friendly platform for both local and international clients, equipped with useful tools and information to assist in finding the perfect property in Thailand’s vibrant real estate market.

  • Website:
  • Address: 219/59 Asoke Towers, 17th Floor Soi Sukhumvit 21 Khlong Toei Nuea Watthana, Bangkok 10110
  • Email:
Thailand-Property demonstrates a strong digital presence as a leading real estate portal in Thailand with a Domain Rating of 50. The portal’s organic search strategy is effective, generating about 120K in traffic, highlighting its visibility for key terms like “houses for sale in Thailand” and “Bangkok apartments for rent.” The website’s high-performing pages are largely driven by property listings in popular locations, signaling its importance for those interested in Thai real estate.

2. Fazwaz Group

Fazwaz Group website

FazWaz is a dynamic real estate company in Thailand, specializing in a wide array of properties for sale and rent. The platform is user-friendly and boasts a vast selection of condos, houses, villas, and commercial spaces. FazWaz is distinguished for its extensive property listings and innovative features like 3D virtual tours, offering an immersive experience for buyers and renters. FazWaz stands as a go-to destination for those looking to navigate the Thai property market.

  • Website:
  • Address: Plaza Del Mar No.1, Unit 205, Pasak-Koktanod Rd, Cherngtalay, Thalang, Phuket 83110
  • Phone: +66 2 026 8328
  • Email:

FazWaz showcases its strong digital footprint in Thailand’s real estate sector with a robust Domain Rating and impressive backlinks. It holds a commanding online presence with high-traffic pages that cater to various segments of the market, from rental properties in bustling Bangkok to luxury sales in scenic Phuket. The company’s platform efficiently connects clients with a diverse property portfolio, affirming its place as a top resource for property seekers in Thailand.

3. PropertyScout Thailand

PropertyScout Thailand website

PropertyScout is a comprehensive real estate platform in Thailand, offering a vast selection of properties for both rent and sale. The website provides a diverse range of property types including condos, apartments, serviced apartments, townhouses, detached houses, penthouses, and villas. PropertyScout emphasizes its Thai-international team’s commitment to professional and efficient client assistance, catering to a wide clientele seeking real estate solutions in Thailand.

  • Website:
  • Address: Boat Avenue Park & Playground, Pasak-Koktanod Road, Cherngtalay, Thalang District, Phuket 83110
  • Phone: +66 92 264 3444
  • Email:
PropertyScout Thailand

PropertyScout has established itself as a prominent figure in Thailand’s real estate market, with a marked increase in its online domain authority and a surge in backlinks to over 44.2K. The platform’s reach has expanded with a significant rise in organic search traffic, reflecting its array of services in key areas. It offers a variety of properties, from serviced apartments to pet-friendly condos, meeting the diverse needs of its clientele with professionalism and efficiency.

4. Phuket.Net

Phuket.Net is a comprehensive portal website providing extensive information about Phuket, Thailand. It aims to serve tourists with detailed travel information and expats or long-term visitors with insights on living in Phuket. The website emphasizes accurate, regularly updated content with a commitment to integrity and commercial impartiality. The team, with over 50 years of combined experience living in Phuket, aspires to be the most popular website for Phuket-related information.

  • Website:
  • Address: 9/90-91, Moo 3, Rasadanusorn Road, Rasada, Muang, Phuket 83000, THAILAND
  • Phone: +66 (0)82 423 0203
  • Email:

Phuket.Net stands out as a premier online destination for everything related to Phuket, showcasing its strength with a Domain Rating of 51. It draws significant traffic to pages that offer a deep dive into the local lifestyle, featuring property listings, marketplaces, and dining options—evidence of its broad appeal and utility. The site’s rich and accurate content secures its reputation as the go-to source for both tourists seeking travel information and expats delving into life in Phuket. 

5. DDproperty

DDproperty website is a prominent real estate portal in Thailand, offering a vast array of properties for sale and rent, including condominiums, apartments, houses, and commercial properties. The website is tailored for various users, featuring detailed listings with photos and maps. It also provides a platform for property owners and agents to advertise, along with resources like real estate news, market trends, and historical transaction data to assist in investment decisions. Users can seek advice from real estate experts through features like Ask Guru and access a directory of specialized agents.

  • Website:
  • Address: 199 The Column Tower, 20th Floor, Ratchadapisek Road, Klongtoey Sub-District, Klongtoey District, Bangkok, Thailand, Bangkok
  • Phone: 02 204 9555
  • Email:
DDproperty commands a top-tier position in Thailand’s online real estate space, evidenced by its Domain Rating of 69 and an impressive tally of 10.6M backlinks. The platform is a go-to hub for property listings, drawing substantial traffic—2.4M to its pages. The site’s expansive keyword reach, with over 433K terms, reflects its comprehensive coverage, from current listings to insightful market analysis. DDproperty is dedicated to facilitating property discovery and investment decisions, offering expert advice and a curated directory of agents.

6. Dot Property

Dot Property is a rapidly growing real estate website in Thailand. Their comprehensive platform includes single houses, condos, townhouses, commercial buildings, land, and apartments. Dot Property also features new projects from leading Thai developers like Land and House, Sansiri, and others. The site caters to buyers, sellers, renters, and agents, providing useful news and articles related to the real estate industry.

  • Website:
  • Address: 17th Floor, Asoke Towers, 217/16 21 Sukhumvit Rd, Khwaeng Khlong Toei Nuea, Khet Watthana, Krung Thep Maha Nakhon, Bangkok, Thailand, Bangkok
  • Email:

Dot Property showcases a dynamic presence in Thailand’s online property market with a Domain Rating of 52. The platform garners significant attention with high-traffic pages, especially for property sales and rentals in key areas like Chiang Mai, Bangkok, and Phuket. It serves a diverse audience with a variety of listings, including houses, condos, commercial properties, and land, and provides valuable resources such as industry news and articles.

7. Phuket Property

Phuket Property website is an established real estate company, primarily focused on the Phuket property market. They specialize in mid to luxury properties for both sales and long-term rentals. offers a range of properties including luxury villas, condominiums, and apartments. They leverage innovative tools like 3D immersive tours and drone videography to enhance the property buying and renting experience for their clients.

  • Website:
  • Address: 44/25 Moo 5, Kamala, A. Kathu, Phuket, 83150, Thailand
  • Phone: +66 76 608 409
  • Email:
Phuket Property showcases a strong commitment to the Phuket real estate market, particularly evident through its growing number of backlinks. The platform’s high-performing pages indicate focused expertise in luxury property sales and long-term rentals, driving traffic with keywords like ‘rent condo in Phuket’ and ‘land for sale Phuket’. Their commitment to service is further enhanced by cutting-edge 3D virtual tours and drone videography, offering an immersive viewing experience.

8. Phuket Realtor

Phuket Realtor website

Phuket Realtor has become a trusted name in Phuket’s real estate market. They specialize in guiding clients through buying and selling processes with a commitment to professionalism. Their portfolio includes a diverse range of properties such as condos, villas, and land, focusing on real estate transactions. Phuket Realtor’s services are designed to remove the complexities of property dealings, making them a go-to choice for real estate needs in Phuket.

  • Website:
  • Address: Phuket Realtor (Phuket Office) 310/131 Moo 1 Thep Krasattri Road, Baan Kien, Thalang, Phuket 83110
  • Phone: 093 606 0906
  • Email:
Phuket Realtor

Phuket Realtor has significantly strengthened its position in the Phuket real estate industry, a fact underscored by a substantial increase in its Domain Rating to 60 and a robust network of backlinks. Their website is a popular destination, with the highest traffic directed to pages listing condos and villas for sale. The top keywords associated with their site, such as ‘Phuket condos for sale’ and ‘Phuket real estate,’ highlight their specialization and the trust they’ve earned since their establishment in 2012. 

9. PhuketBuyHouse

PhuketBuyHouse website

PhuketBuyHouse is a prominent real estate agency in Phuket, Thailand. They have earned a solid reputation and several awards for their expertise in selling and renting a diverse range of properties, including residential, commercial, and luxury homes. Known for its professional service, the company also offers property management and rental services, ensuring comprehensive real estate solutions for its clients in Phuket.

  • Website:
  • Address: 95/30 Moo 1, Saiyuan Road, Rawai, Muang Phuket, 83130 Thailand
  • Phone: +66 81 956 8480
  • Email:

PhuketBuyHouse has established a strong foothold in Phuket’s property market. The top keywords associated with their platform, such as ‘Phuket buy house’ and various property-related terms, underscore the agency’s specialism in a wide range of property sales. PhuketBuyHouse is recognized for its professional services, property management, and rental services, providing end-to-end real estate solutions in Phuket.

10. RE/MAX

RE/MAX Thailand is a prominent real estate agency offering a wide range of properties for sale and rent across Thailand. They have built a reputation for providing comprehensive real estate services. Their website showcases a diverse selection of properties, from condos and villas to land and commercial spaces, along with valuable resources for clients and agents. 

  • Website:
  • Address: Nasa Vegas Shopping Mall, Ramkhamhaeng 44, Bangkok, Thailand, Bangkok
  • Phone: 02 038 5868
  • Email:

RE/MAX Thailand attracts considerable traffic, particularly to pages featuring Phuket properties and expert real estate broker advice. The site also provides educational content and resources, reflecting RE/MAX Thailand’s dedication to offering extensive services in the buying, selling, and renting of residential and commercial properties across the nation.

Recommendations for Real Estate SEO

Real Estate in Phuket

1. Local Keyword Optimization

Focus on incorporating local keywords such as “Phuket real estate”, or “luxury villas in Phuket” into your website’s content. This approach is crucial for targeting individuals specifically searching for real estate in the Phuket area. Use these keywords strategically in your web pages, blog posts, and property listings to improve your visibility in local search results.

2. Mobile-Friendly Website

It’s essential to ensure that your website on mobile devices is responsive and offers an impressive experience on smartphones and tablets. A mobile-friendly website not only provides a better user experience but also ranks higher in search engine results, as search engines favor websites that cater to mobile users.

3. High-Quality Content

Develop and publish high-quality, engaging content that provides value to your audience. This can include detailed market analyses, investment tips, guides to different neighborhoods in Phuket, and comprehensive reviews of properties. Regularly updating your website with fresh, relevant content can significantly improve your search engine rankings. 

4. Optimized Property Listings

Ensure that each property listing on your website is fully optimized for search engines. This includes writing detailed, keyword-rich descriptions and using high-quality images. Each listing should be an opportunity to attract organic traffic through targeted keywords and compelling visuals.

5. Local SEO Strategies

Implement local SEO strategies by listing your business on Google My Business and other local directories. Make sure to include accurate local contact information, physical address details, and geo-specific keywords to enhance visibility in local search results. Local SEO helps in connecting with potential buyers and renters who are specifically looking for properties in Phuket.

6. Backlink Building

Develop a robust backlink profile by acquiring links from reputable, relevant websites, particularly those focused on real estate or the Phuket area. Backlinks are a key ranking factor for search engines, as they signal the credibility and authority of your website. Engage in link-building practices such as guest blogging, collaborating with local businesses, and participating in community events to gain quality backlinks.

7. Social Media Integration

Leverage social media platforms to enhance your real estate business’s online presence. Regularly post engaging content such as property photos, market updates, and behind-the-scenes glimpses of your business. Social media not only drives traffic to your website but also helps in building a community around your brand, which can be invaluable for word-of-mouth referrals.

8. User Experience (UX) Optimization

A well-designed website that is easy to navigate contributes significantly to a positive user experience. A user-friendly website keeps visitors engaged longer, reduces bounce rates, and indirectly improves SEO rankings. Pay attention to website design, page loading speeds, and intuitive navigation to ensure a pleasant user experience.


Leading players offer extensive listings and innovative services. This dynamic landscape positions Phuket as a prime Southeast Asian real estate hub, promising lucrative opportunities for investors and an enticing lifestyle for residents.

Phuket’s real estate market presents remarkable opportunities for investment and lifestyle choices in 2024. For business owners and real estate companies looking to capitalize on this thriving market, an effective online presence is crucial. If you’re seeking a cost-effective and proficient SEO agency to improve your Google rankings.  Consider us as we specialize in tailoring SEO strategies that resonate with your unique business needs, ensuring that you stand out in this competitive landscape. Let Search Studio be your partner in navigating the digital world effectively.

Written By

Pornpimol Sripornkomolrat
With a heart passionate about exploring the unknown and a keen interest in marketing, I ventured into the field of SEO. I discovered that SEO isn't just captivating but also constantly evolving. From the tactics to achieve the top search engine rankings to the ever-changing knowledge and the impressive tools that facilitate the tasks. Yet, my life is also filled with colorful skies, series, favorite songs, and the adorable creatures that fill my social feed. Wishing everyone finds a spark of joy each morning :)

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