Digital Marketing in Thailand: 9 Trends to Expect in 2023

Gigi | May 3, 2020

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2020 is here with us, and this is a year when technology is not only influencing consumer behaviour but businesses as well. Today, more than ever before, businesses are being forced to adapt to changing times. Companies that want to remain ahead of their competition have no option but to learn all the must-know digital marketing trends in 2020.

1. Shoppertainment

According to this article, in Thailand and other countries in Southeast Asia, Lazada and Shopee are among the e-commerce platforms that believe live stream and shoppertainment can greatly help sellers to connect with audiences.

Instead of just posting photos, these sellers broadcast in real-time, showing themselves trying on clothes, doing reviews on products or unboxing. This is a great way for sellers to gauge buyers’ interest in various products, building brand personality, increasing fan base and generating additional revenue.

2. Personalisation

Customisation started to gain momentum mid last year. It’s expected that personalisation will continue to gain ground this year, and the coming years. Many internet users today frown upon the use of generic adverts. As such, you have to look for material that won’t bore your target audience.

The only way to do this is to come up with custom adverts. Digital marketing agencies can work with you to help you come up with a truly personalised marketing campaign. A good way to get started would be through the creation of segmented adverts and emailing lists.

3. Programmatic advertising

Programmatic advertising happens to be one of the hottest topics in the ad world today. Any person looking to use digital marketing in Thailand has no option but to learn how to apply it. This type of advertising is favored by marketers as it leads to the creation of more targeted and sophisticated campaigns.

The method requires the advertiser to use auction-based software to buy and sell ad portfolios in real-time, as opposed to relying on manual negotiations. An advertiser, therefore, gets to pay for the impressions based on the number of people that have viewed their ads. This is as opposed to the old method where advertisers had to pay a flat CPM for all website impressions.

4. Influencers

Influencers are personalities already known to your audience, and whose word can be trusted by your target client. Using influencers is considered to be more effective as opposed to using an automated interactive online service when launching a marketing campaign.

Your brand needs to partner with renowned influencers across Thailand. By doing so, the brand gets to borrow from their social credibility and fame. Influencer marketing is increasingly growing in Thailand, as well as across Asia.

Its popularity is attributed to the fact that brand messaging gets to resonate well with a target audience when delivered by individuals who are known and respected. It could be that they are known for their professional expertise in a given field or their social charisma.

5. Messaging app & Direct messaging

LINE is not only the most popular app in Thailand, but it also happens to be the most important one. Did you know that its users currently make up about 84% of Thailand’s internet population?

By using LINE to connect with your target audience, you get to demonstrate that your brand is well adapted to the preferences and needs of the local populace. You can ensure that your digital marketing efforts work for you by making use of the business tools provided by LINE.

Some of these tools include LINE BCRM, LINE Pay, and LINE@. These tools will assist you to use the LINE app to create a fully interactive user experience.

6. Super app

A Super App is technically a marketplace comprising numerous services as well as offerings. All these are delivered through in-house technology and via third-party integrations. Super Apps have many benefits for your brand. An example is that its use leads to faster and less risky product launches.

By using this app, it means that you have a ready market that you can advertise to. Additionally, you will also have a wealth of information that will enable you to pitch your products to the right market segment. Using this data, you will be able to easily match each service or product to the right client.

7. Podcast

If you don’t already have a podcast or regularly feature in one, it’s time that you started. Particularly for those in Thailand where a normal commute can last for a few hours. Audio has slowly become an efficient and popular method for sending out messages. While well-crafted blogs and custom adverts can deliver the message as well, it’s common for humans to shift towards brands that they can connect to on a one-on-one basis.

A podcast will allow you to provide your audience with a window into how your brand looks and feels from the inside. The use of unscripted and unguarded audio will assist you to convey your inner humanity to your listeners. Having a podcast will enable you to talk about your products and your values. You achieve all this while telling people about your brand.

8. Value data privacy

Value data privacy as a brand, and start to notice your customer retention numbers increasing. Data privacy has always been a crucial topic. It’s also the reason why people rent safety deposit boxes and place locks on their filing cabinets. But today, the data has become more digitised, which means that as clients share their information with you, it begins to take on a whole new meaning.

A single brand may have personal information belonging to thousands of customers. If a data breach was to occur, this information could end up in the wrong hands. You need to value data privacy so that clients can know that their identities and personal financial information are safe in your hands.

9. Cause-driven marketing

Brands will want to make efforts to be seen as responsible and empathetic. It can be through do-good acts or promoting meaningful messages. It calls for you and your business to have the purpose and change how you conduct your business.

The easiest example we can see everywhere now is businesses going green and becoming eco-friendly. This helps with brand affinity and sales.

Final Words

Although you do not need to revamp all your current digital marketing strategies, you can review them and see what needs to be changed. If it fits, adopting some of these digital marketing strategies as part of your marketing strategies can turn around the fortunes of your business. 

Get in touch with us for assistance on how to keep your business at par with the latest digital marketing trends globally.

Written By

Currently living in Chiang Mai, Thailand, Gigi is a link builder, aspiring content writer, learner of everything SEO and content marketing and at-night sufferer of her insatiable indulgence in fictions. She’s s also a lover of writing, daydreaming and napping. Connect to Gigi at LinkedIn

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