A Guide to Different Types of Links in Link Building and SEO

Gigi | May 3, 2023

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Have you ever asked yourself what the connection between links and SEO is? A cursory look at most of the best-ranking blogs will reveal that they all have links in them.

If you haven’t, it’s time that you considered doing it. What you will notice upon a closer examination of these links is that almost all seek to redirect the attention of the reader.

It’s the reality, and the blog owners are well aware of their existence. But while you may be wondering why they still add them, the reason for their inclusion is that certain links matter.

Such links have a lot to offer in terms of search engine optimisation. What this means is that different types of links will influence how high or low the blog or website ranks.

This article seeks to take a more in-depth look at links, the existing types, and how each type affects SEO.

What’s a Link?

A link is defined as a relationship or association between two or more things, and in this case, web pages. Simply put, links are used to connect one web page to the next.

Alternatively, you can also refer to it as something that, when clicked on, leads you to another page. Links can occur as videos, images, or texts.

Link Placement

When it comes to link placement and link building strategies in a website, you will find that there are two main types of links:

I. Internal links

II. External links

1. Internal Links

An internal link refers to the relationship going from a given page on a particular domain to a different page sharing the same domain. It’s a link that is mainly used in the primary navigation.

The links are applied for three reasons:

• Internal links help to spread ranking power or link equity around websites

• They make it easier to establish information hierarchy on the blog

• The links make it possible for users to navigate the blog or website easily

2. External Links

External links refer to the hyperlinks used to point to outside domains, other than the source. Simply put, when another site links to your blog, this is known as an external link.

Likewise, if your blog links out to a different blog or site, this is also referred to as an external link. These types of relationships are deemed essential for two reasons:

I. Relevancy: Outbound links supply relevancy clues that are very valuable for Google and other search engines.

II. Popularity: According to the search engineers at Yahoo, traffic is a messy and challenging metric to measure accurately. On the other hand, external links are an easier and more stable metric for search engines to measure.

How Do You Obtain the Links?

1. Natural Links

Natural links refer to the links the blogs obtain from external sites without the site owner or operator having to request for it. In short, your website must have great content to get this link.

You can attempt to think of natural linking as a celebrity. The public generally perceives celebrities as cool and trendy people, and thus end-up giving them their attention.

The same principle applies to natural links. When another site links to your website or post, it implies your content is top-notch and is something the owners would like to feature.

Some blog owners may also send readers to your blog because they firmly believe that it has content beneficial to their readers, and which is worth sharing with others.

What Are the Advantages of Natural Links?

Traditional link building and natural link building both offer varied benefits. For natural links, some of its advantages include increased brand visibility, more traffic, and better rankings.

Nevertheless, certain benefits make it possible for natural links to easily outshine others. They include:

• Confidence: 

Nothing makes a website owner more proud and confident in their work than discovering that their content has attracted 100% natural links. It’s likely to make you double your SEO efforts.

• Industry Recognition: 

Your brand becomes more visible whenever the website gets mentioned in industry publications.

• Relationship Building: 

As you start to gain natural links, you get presented with unique opportunities to begin conversations with industry insiders and influencers. The conversations can, with time, lead to better relationships in the future.

• Social Shares: 

Getting a high number of shares on social platforms and creating content capable of attracting natural links are closely related.

• Exponential Link Growth: 

A blog that receives lots of natural links from renowned industry sites makes it possible for you to get additional natural links from leading blogs in your niche.

2. Manually Obtained Links

A manually obtained link refers to a link that you acquire by applying manual efforts. What does this mean? For you to get such a link, you will need to put in some time, focus, and energy.

It involves getting in touch with other bloggers and website owners to request them to link back to your page and where possible even feature it.

Manual link building is a common strategy applied by small businesses in their link building strategies. The reason they do it is that they are still new and unknown in the industry.

For your site to get links using this strategy, you will need to demonstrate to other businesses and bloggers that the content you have is worth featuring and sharing.

Remember that the sites you want to feature yours will need to be relevant to your industry. If they are not, the link provided may not have much value, let alone any authority.

3. Self-Created Links

Of all the links discussed above, this is the only type of relationship that doesn’t have any influence or which doesn’t matter when it comes to search engine optimisation.

As its name suggests, a self-created link refers to a link that has been created by the site owner. It’s meant to fool Google and other search engines that the website is essential and relevant.

As you can see from the different types of links described above, there exist both good and bad backlinks. The good backlinks refer to links that other people have created.

Bad backlinks, e.g., the self-created links are those that website owners have created. Such links come in varying forms, such as a backlink to comments on a blog or adding a backlink to a forum.


Now that you have learned about the varied kinds of links that matter to SEO and how they work, it’s now time to start building them correctly and efficiently. 

Should you find that link building is time-consuming for you, you can rely on us, Noria, to acquire the highest quality backlinks for you. We’re using ethical and white-hat strategies. Learn more about our link building services here

Written By

Currently living in Chiang Mai, Thailand, Gigi is a link builder, aspiring content writer, learner of everything SEO and content marketing and at-night sufferer of her insatiable indulgence in fictions. She’s s also a lover of writing, daydreaming and napping. Connect to Gigi at LinkedIn

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